If you’re not yet exploring Augmented Reality capabilities, you’re missing out on one of the biggest ways to unlock the true potential of your digital creations. With the ability to bring 3D pieces to life, Augmented Reality can make your products more engaging and visually striking. 

As technology continues to evolve, brands don’t stop seeking for new ways to enhance customer experience. The market of Augmented Reality is to reach 27 billion euros in 2023. AR technology has clearly emerged as a game-changing solution for companies looking to engage customers in innovative ways. Hence, with the help of METAV.RS AR solution, boost your customer experience and succeed in the Web3 era.

Defining Augmented Reality

To begin with, let’s define what Augmented Reality is. It is a technology that overlays digital information such as images, videos, or 3D models onto the real world. This technology uses cameras and sensors on smartphones, tablets, or smart glasses or headsets to track the user’s surroundings. The rest is superimposing the digital content on top of it, making it appear as if it’s part of the real world. By using Augmented Reality capabilities, your brand can create interactive experiences for their customers that go beyond the limitations of traditional marketing methods.

3 features for your brand can’t miss to leverage Augmented Reality capabilities

With the help of Augmented Reality capabilities, you can take your customer experience to the next level. Here are three key features you can leverage to boost your customer satisfaction:

• Display your Avatars & Wearables in augmented reality directly from your smartphone

  Augmented Reality capabilities allow customers to view Avatars and NFT Wearables from other exciting perspectives. Assisted by METAV.RS, brands can create Avatars and NFT wearables that can be viewed in Augmented Reality directly from a smartphone. This feature can provide an immersive experience for your customers, allowing them to visualize how your product looks and feels before purchasing it. This feature is particularly useful for fashion and accessories brands, allowing customers to see how a piece of clothing or jewelry will look on them before they buy it.

• Sell physical products by allowing customers to see them in 3D from their home

  One of the major challenges of online shopping is the inability to physically interact with the product before making a purchase. However, with Augmented Reality capabilities, your brand can create 3D models of their products that can be viewed in Augmented Reality directly from the customer’s home. This feature provides a realistic representation of the product, allowing customers to see how it would fit in their space or on themselves. They could try on a watch on their own wrist or sunglasses for example. This feature is particularly useful for furniture and home decor brands, allowing customers to see how a piece of furniture would look like in their home before they purchase it.

• Create competitions among owners of the same Avatar to create social media buzz around your brand

  Another way to drive engagement and build brand loyalty is by creating competitions among owners of the same Avatar. Using Augmented Reality capabilities, your brand can create competitions that allow customers to showcase their Avatars and compete for prizes or perks. This feature not only creates social media buzz around the brand and a sense of community among your customers, but also drives customer loyalty. It is useful for gaming and entertainment brands, allowing customers to compete with each other in a virtual world.

Use cases of AR in your brand business

The use cases of Augmented Reality capabilities are vast and varied. Here are a few examples of how Augmented Reality can make a difference in many industries:

• Parade and shows: This technology enhances the entertainment experience by projecting virtual images and animations on the physical environment. Moreover, this feature can be used in parades and shows to create stunning visual effects and add an extra layer of excitement to events, especially in the Fashion industry.
• NFT Wearables: It allows users to experience digital items in a more immersive way. Users can enable AR on their device to see their NFT wearables overlaid on their real-world environment. Additionally, Augmented Reality creates interactive and dynamic designs that respond to the wearer’s movements or surroundings with their fashion wearables.
• Virtual try-on: In this case, AR in e-commerce allows customers to virtually try on products such as clothing, makeup, or eyeglasses. This feature enhances the customer’s online shopping experience, reduces returns, and increases sales.
• Gaming applications: An AR feature in gaming applications create immersive and interactive experiences such as a Scavenger hunt. Players can use their smartphones to hunt for virtual creatures in the real world, or to play games that blend the physical and digital environments. Pokémon Go has made a name of itself in this field.
• Real Estate: This technology helps potential buyers to virtually tour properties from anywhere in the world. So, it is not only convenient, but it also gets real estate agents to save time and resources.
• Marketing: Augmented Reality capabilities raise engagement and interactive advertisements that capture the viewer’s attention. This feature is not only effective, but it also helps to differentiate the brand from competitors.

Why can AR increase your Brand’s Web3 Presence and adventure?

Augmented Reality capabilities can increase your brand’s Web3 presence and adventure by providing an immersive experience for your customers. By leveraging Augmented Reality capabilities, your brand can create a more engaging and interactive experience for your customers. This can result in increased customer loyalty and brand recognition.

Besides, Augmented Reality adoption has already become widespread, and customers can access AR through their smartphones. They do not need further persuasion from businesses. Customers are already familiar with AR technology and expect brands to offer them unique experiences that make use of it.

Use AR to showcase your brand’s creativity. Show your customers unique ways in which your products and services can make them dream. METAV.RS is a leading provider of Augmented Reality solutions for businesses. Discover how AR capabilities can benefit your brand, through our expertise and support to create successful customer experiences.