The future of NFTs lies in the development of Augmented Reality technology to bring Augmented Reality NFTs as part of a larger trend towards digital art. They can unlock the true potential of blockchain by bringing Augmented Reality into play. Bringing 3D pieces into it will just make them more appealing.
Augmented Reality and NFTs: definitions
Augmented Reality or AR refers to a technology which is mainly integrating virtual elements in real environments, in real time, to follow how the user moves into the space.
NFTs or Non-Fungible Tokens are unique digital ownership certificate and which cannot be interchanged. The main advantage of NFTs lies in the fact that they cannot be counterfeited and thereby becomes unique digital goods. NFTs are like artworks. They rarer, famous and old they are, the more expensive and wanted they get. This is the reason why it tends to overrun fashion, video games and more. NFTs comes in many forms going from image, video, audio or 3D representation in Augmented Reality.
The most valuable and rarest things will soon be digital, and also the most accessible for everyone to enjoy. Augmented reality makes it possible to discover and share favorite products in a whole new way. With such technology, users are bound to be part of a new world where virtual meets physical.
Even if NFTs are a big and long lasting trend in the industry, not all NFT project brand can bring hype to life. Augmented reality NFTs introduce a new layer of hyperrealistic, immersive experience for virtual collectibles and possessions. With them, users can bring art to life and tell stories about it through the power of images, videos and AR technology.
How AR NFTs can serve a brand business?
When it comes to NFTs, it is clear that brands benefit from them in more ways than one. In fact, there is no better way to create an immersive experience for customers than using AR technology.
Amber Jae Slooten_A piece of The Fabricant brand, Virtual Fashion
Pushing further the user experience where they will meet virtual into the reality
AR is a great lever for content reinforcement. It has the ability to add features of interaction with a brand’s product, helping consumers to truly experience and bringing them more than merely a visual representation. One of the biggest benefits of having a project powered by blockchain is that it allows artists to upload their creations in the form of tokenized assets. With AR, users can bring these assets to life and see them in a new context. The interactivity of AR NFTs makes for more enjoyable shopping and gaming experiences, which can lead to increased value of the brand using them.
Activating users’ brand engagement and loyalty
Augmented reality NFTs are an innovative way to showcase products, create engaging advertising campaigns and reach younger consumers on social platforms and online marketplaces. Brands can use Augmented Reality to make them more compelling. People do not need an actual physical thing to own, they choose to acquire the right to call it theirs. NFTs that appeal to buyers’ emotions are the most effective. Augmented reality campaigns must call upon emotions. It is because they help boost brand recognition by increasing its stickiness and making it more memorable for potential buyers. This is how Augmented reality technology allows users to embed digital content over physical objects.
Getting an additional line of revenue
Virtual things grow in value over time. The more popular the artists or brands, the harder it is to get their works. And since it is virtual, there is no wear and tear nor scratches, so no need for any restoration. Thus, AR NFTs can go at a relatively low price with the prospect of growing in value over time. Users may find an interesting thing and will be able to buy it at a lower price, but its virtual counterpart can end up being very expensive. It is unique, so users will always seek for them, not to mention the royalties the brand gets anytime the NFT is exchanged.
Incorporating Augmented Reality into NFTs: some Applications
AR tokens can be animated, equipped with various features and even turn into smart contracts that perform some functions for the user. They can be virtual objects as well as virtual experiences.
Virtual Try-on with Augmented Reality NFTs
The virtual Try-on technology allows to try on clothes, jewels and other accessories, generally from the front camera of one’s phone but not only. A lot of points of sale such as stores or malls often use tactile terminals, allowing people to try products virtually. This is possible thanks to AR, which, as in Snapchat-type applications, allows users to see the rendering of the product being worn.
Currently, virtual try on technology is especially for products not getting shape distorsion. That is why virtual try on works best with items like piece of jewelry or others clothing (watches, earrings, hats, tiaras, etc) or a pair of shoes such as sneakers or sandals. It is as well a great fit for make-up. Augmented reality NFTs looks like the future of fashion. AR NFTs open the path for brands and creators to design digital collections and organize metaverse events where consumers can wear their fashion picks.
Gaming applications
Augmented Reality invites itself everywhere and democratizes itself through playful uses. The power of NFTs, when combined with the capabilities of AR and even VR, will be able to build new possibilities in entertainment thanks to ingenuity and creativity. This can be seen in the popularity of Pokemon Go and similar gamified realities, where players can catch digital creatures and bring them into their real environment.
In video games for instance, an NFT can be an accessory able to provide more functionality to a character, or simply to customize an online avatar. Augmented Reality NFTs merging metaverse assets in real life with Augmented Reality is the perfect bridge to immersive technologies. They have found their way to mass market out of gaming. However, it is significant to point out that games are the most suitable environment to test and experience these immersive technologies. NFTs being a catalyst are set to reignite the growth of the gaming industry.
Uses cases of Augmented Reality NFTs
Paris Fashion Week 2021
This event was organized by the Fédération de la Haute Couture et de la Mode. It was an NFT project realized with Arianee partnership, a well-known NFT platform specialized in luxury goods. This event provided amazing visual experiences for guests, who were given an NFT QR code with many options, including viewing fashion shows and parades in Augmented Reality.
Charity Kiss
This NFT project aimed at helping people having rare illnesses. Several famous digital artists created Augmented Reality animations and artworks inspired by The Gustav Klimt’s Kiss. This was to give support to people and their families living with severe diseases.
Without a doubt, Augmented Reality is a way to increase the value of digital objects and certified goods. Users can try on clothes or shoes on their avatars before they buy them which makes the decision-making process easier and prevents mistakes that often occur when shopping online. In fact, AR influences the way we perceive an NFT art piece because it gives a deeper sense to it. METAV.RS by creating complete metaverse experiences aims at helping brands achieve this goal for their users.
To learn more on tools based NFTs to strengthen brand loyalty or get what business models users may need in the metaverse, read DIRECT-TO-AVATAR: USE CASES FOR BRANDS AND CONSUMERS
Or download our white paper ENTERING IN THE WEB 3.0 – A GUIDE FOR LUXURY FASHION IN THE METAVERSE
