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Dynamic NFTs to enhance Web3 customer experience and rewards

METAV.RS / Dynamic NFTs to enhance Web3 customer experience and rewards
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Dynamic NFTs are the new technology set to redefine customer experiences and reward systems in the Web3 universe. Their unique ability to evolve over time introduces a fresh and exciting dimension to owning and interacting with digital assets.

The role of non-fungible tokens has extended beyond digital art and collectibles in the growing Web3 landscape. Dynamic NFTs are the exciting development that is poised to bring a fresh perspective in user interaction with Web3 platforms. These unique tokens are capable of changing and evolving over time, adding a layer of complexity and personalization to the digital assets realm.

What are Dynamic NFTs?

Moving beyond the conventional realm of NFTs, Dynamic Non-Fungible Tokens are introducing an unprecedented degree of interactivity and personalization to digital assets. These unique tokens are engineered with flexibility in mind, allowing their properties to transform over time or in response to certain conditions. For instance, a Dynamic NFT may exhibit a different visual representation during daytime compared to nighttime, or its attributes might adapt in response to real-world events or activities within a digital environment.

These innovative tokens permit alterations to their metadata post-minting through the implementation of smart contracts, positioning them as more adaptable alternatives to their static counterparts. With the use of oracles, these NFTs surpass the limitations of static digital assets, evolving into responsive, interactive entities. Oracles facilitate changes in the NFT’s metadata based on external data inputs, thereby modifying its appearance and features.

The operations of buying, selling, and trading Dynamic NFTs, as well as the distribution of royalties to creators, are regulated by smart contracts. This capability opens up a wide array of new potential use cases and applications for Dynamic NFTs within the blockchain ecosystem.

What are the types of Dynamic tokens?

Dynamic Tokens unlike their static counterparts are unique assets, having properties that can transform based on certain conditions or over time, providing an unprecedented level of interactivity and customization. This opens up a abundance of use cases and potentials, far beyond what traditional digital tokens have to offer. These are the different types of dynamic tokens:

Dynamic Supply Tokens: Some tokens are designed to have a supply that dynamically adjusts in response to market conditions. An example of this is algorithmic stablecoins, which adjust their supply to maintain a stable value relative to a specific asset (like the US Dollar).

Dynamic Fee Tokens: Certain tokens might have transfer or transaction fees that change based on specific conditions. For instance, a token could be designed to charge higher fees when network congestion is high or to reduce fees during periods of low activity.

Tokens with Dynamic Rewards: Some tokens might provide rewards or dividends that change based on certain conditions. For example, DeFi yield farming tokens often provide variable returns based on factors such as the total amount of capital locked in the protocol, the token’s current price, and other market conditions.

Dynamic NFTs: Some NFTs are designed to be dynamic, meaning their properties can change over time or based on certain conditions. For example, an NFT might display a different image during the day compared to the night, or its characteristics might evolve based on events happening in the real world or within a digital ecosystem.

Empowering Interactivity through Dynamic Non-Fungible Tokens

Dynamic NFTs offer more than just the ability to alter metadata. These tokens can be crafted under certain conditions – for instance, upon discovering a hidden location in an augmented reality application. They can also conceal “hidden traits” that reveal themselves through user engagement, not merely within the metadata.

Take, for example, NFTiff, a dynamic NFT that acts as a digital key to Tiffany & Co.’s iconic blue jewelry box. If it’s exchanged for a physical pendant, a temporary image is employed until the production of the order commences. Otherwise, the NFTiff stays in the wallet as an unclaimed collectible. These fully customizable tokens, thanks to their unique attributes, can be programmed in countless ways. However, to allow non-technical users to visually perceive the modifications, most dynamic NFTs require some form of metadata alteration.

Dynamic Non-Fungible Tokens represent a new frontier for interaction and personalization possibilities. Their unique feature of adaptability opens the door for brands to cultivate immersive experiences and foster stronger bonds with their audiences. By integrating dynamic NFTs into their strategy, brands can harness the potential for innovation, storytelling, and data-driven insights, establishing a distinctive and compelling presence in the fast-evolving sphere of digital collectibles.

An example of this innovative approach is basketball player LaMelo Ball’s release of dynamic NFTs that track his stats. These NFTs undergo changes corresponding to his performance, providing exclusive perks to their holders. An achievement such as securing 10 assists in a game, for instance, modifies the background color of the NFT. Moreover, when LaMelo clinched the Rookie of the Year title, the Gold Change NFT metamorphosed into a completely different image, showcasing the transformative power of dynamic NFTs.


In a nutshell, whether it’s tracking real-world events, responding to user interactions, or evolving over time, dynamic NFTs are extending the possibilities of digital asset ownership and experience. They are undoubtedly set to play a pivotal role in the future of the Web3 experience, driving innovation and offering unprecedented opportunities for creativity, interaction, and personalization. To learn more about how such Web3 enhancements can transform your brand’s approach to customer experience and rewards, download our comprehensive Whitepaper around Customer Engagement and Web3 or connect with METAV.RS.