METAV.RS raises €3m in seed to become the leading Metaverse platform for brands and agencies

Paris, October 4, 2022, METAV.RS is pleased to announce a €3M seed round to speed up platform development, boost recruitment, and expand globally. 🚀

METAV.RS is a white label solution that facilitates the creation of NFTs and their sale via dedicated websites, e-shops, or marketplaces, and the creation of enriched customer experiences.

Our no-code platform provides brands and agencies with a series of integrated apps, which enable them to, among other things, manage their own virtual worlds, or ‘miniverses’. These are accessible from a web browser and allow users to discover a brand’s universe in an immersive way, interact with numerous elements of this universe and purchase dematerialized goods (NFTs) through virtual dressing rooms.

Our company has already signed strategic key accounts, from the luxury industry to retail.  We also works with creative agencies and consulting firms that aim to centralize and manage at scale the experiences of the brands they work with, including the launch of NFT collections and the creation of immersive experiences.

A BOARD OF EXPERIENCED ENTREPRENEURS AND WEB3 LEADERS

For this seed round, we onboarded several French and foreign investment funds, experienced entrepreneurs, and Web3 industry leaders.

This seed round was led by Jsquare, a specialized Web3 fund based in Singapore, which was joined by consulting firm, Sia Partners – via its investment arm, Studio – and 50 Partners, an investment fund co-founded by 50 successful entrepreneurs.

We also relies on renowned business angels such as David Balland, Co-Founder of Ledger, Sébastien Borget, Co-Founder and COO of The Sandbox, Michael Amar, serial entrepreneur, Thibault Renouf, CEO of Partoo, Joel Hazan, Managing Director & Partner of BCG, Sébastien Lalevée, CEO of Financière Arbevel, and Jonathan Bordereau, CEO of Golden Bees and managing the web3 accelerator of 50 Partners.

THE HUGE METAVERSE MARKET

The global metaverse market could reach up to $13,000 billion. Technologies combining 3D, augmented and virtual reality, and blockchain are maturing and paving the way for new business cases.

Brands face many challenges. One is to create new experiences and attract audiences like Generation Z and Alpha. Mindful of their digital identity, these groups will spend around 4 hours per day in the metaverse by 2025.

Brands are very interested in these virtual environments and how they will transform their business models in the medium term. The luxury brand NFT market alone could reach $56 billion by 2030.

All brands are now considering Web3 strategies and related opportunities for business.

BECOMING THE LEADING PLATFORM FOR BRANDS TO THRIVE IN THE METAVERSE

Our mission is to democratize access to the metaverse for brands and allow marketing teams to integrate content simply and easily.

In particular, our team has deployed a 3D reconstruction application (3D Builder), which allows users to easily scan physical objects and transpose them into the metaverse. The 3D models generated can be used to create digital twins, which can be integrated cross-metaverse and/or integrated into product pages on ecommerce sites to boost physical product sales.

 

 

The platform is:

  • Interoperable and resilient, connected with major metaverses and social networks to easily deploy brands in new virtual worlds
  • Compatible with major e-commerce platforms and apps, allowing for the promotion of NFTs and the implementation of digital twins
  • Accessible, accepting card payments and providing easy access to miniverses via web browsers
  • Secure and compliant, essential for consumers and brands

“The emergence of Web3 is decentralizing the web and enabling the creation of many new virtual universes. The challenge for brands is to find a simple way to initiate and manage their presence in these virtual universes, so that they can benefit from greater reach and an enhanced customer experience, while maintaining control of their brand image.

We are developing a tool that allows brands to easily manage their presence in the metaverse, a sort of metaverse CMS.

Some of our clients have very ambitious plans to transform their existing business models. We work with them to co-construct 3-5 year roadmaps, broken down into a different blocks and activations. We are thereby able to provide deliverables in only few weeks.” explains our Co-Founder, Clément FOUCHER.

We are also participating in—and, in some cases, creating NFT collections for—a series of events over the coming months, including the Web Summit in Lisbon, GITEX in Dubai, CES in Las Vegas, and NRF in New York. We already created NFTs for the Metaverse Summit—a MetaJacket, which can be integrated in both Decentraland and The Sandbox.

Asia is expected to account for 60% of the luxury market by 2025 with a large portion of the population belonging to generations Z and Alpha. This hyperconnected generation is eager for new, interactive and innovative experiences with their favorite brands, and is willing to spend money to improve their digital status.

“Digital identity and NFTs are the new social markers for generations Z and Alpha, especially in Asia. Many luxury brands are seizing this opportunity and preparing for the future by drawing these groups through targeted activations.”

To speed up its development in Asia, METAV.RS has opened offices in Hong Kong and Seoul, offering support to key accounts in these important, complex and specific markets.

METAV.RS founders would like to thank all the team involved since the beginning in this wonderful odyssey, as well as our investors, advisors, clients, partners and genesis holders for their trust and unfailing support!

Download the press release (English)

Download the press release (French)

ABOUT METAV.RS 

METAV.RS was created in January 2022 by 4 partners with 3D and entrepreneurial backgrounds: Simon & Clément Foucher, Jérémie Salvucci, and Adrien De Lavenere-Lussan. The company now has 20 employees between Paris, Angers, Vierzon, and Hong Kong. METAV.RS is incubated at Station F by Naver, a Korean web and metaverse giant.

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Read the press release on Forbes