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Metaverse interoperability- How can brands leverage it

METAV.RS / Metaverse interoperability- How can brands leverage it
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The goal of metaverse interoperability is something that any Web3 company aims to achieve.

Interoperability in the context of the metaverse refers to the ability of different platforms, technologies, and services to work together and communicate with each other. This is essential for brands wanting to provide users with the capability to move seamlessly between virtual worlds.

What does metaverse interoperability imply?

Talking about Metaverse interoperability is referring to connecting different virtual worlds, platforms and applications to navigate continuously. This is important for two reasons. Firstly, it allows users to move freely between different virtual environments without having to start from scratch each time. Secondly, it enables brands and businesses to reach a wider audience by being present on multiple platforms. Without interoperability, users would be confined to a single world and would not be able to take advantage of the full range of experiences that the metaverse has to offer.

However, there are many challenges to achieving interoperability in the metaverse, but some progress is being made. There are various technical challenges that need to be overcome in order to make this possible. But despite all these challenges, interoperability is still something worth striving for. After all, the metaverse is supposed to be a place for everyone, regardless of their platform of choice. And to make it happen, we need to find a way to make diverse virtual worlds platforms work together. Looking to the future, interoperability will be essential to the continued growth and success of the metaverse.

What are the benefits for brands with metaverse interoperability?

Brands can profit a lot from the metaverse interoperability through these two aspects: security, extensibility. What brands can get from metaverse interoperability is basically allowing different avatars from different virtual worlds to interact with each other and share data between different virtual worlds, helping to reduce the risk of data loss and to create a more realistic and immersive experience for their user through different virtual environments.

Extending the customer experience through different universes

This means that brands can focus on creating a good customer experience that extends beyond just one virtual world. They can ensure that their customers have a consistent and positive experience no matter where they go in the metaverse. This enables brands to build more meaningful relationships with customers who are spending more and more time online. It would also give them an opportunity to reach larger audiences through shared experiences.

The question remaining for brands is how they should build their Web3 presence in a way that allows for interoperability.

Cross-chain opportunities

Designing a system in which information can be easily transferred from one platform to another is the challenge of the metaverse. Designing a cross-chain system will enable metaverse projects to connect, share features, commerce and a plethora of services including social communication between different platforms. While tapping into new markets and reach new audiences, brands can benefit from interoperability by providing a more seamless and cohesive customer experience. This gives users access to new and deeply engaging content, monetization opportunities, and services.

By developing standards and software that allow different platforms to communicate with each other. interoperability will make the metaverse more user-friendly and accessible, and open up a world of possibilities for businesses and individuals alike.

Creating value in the next form of the internet: the metaverse

The metaverse is expected to be worth $5 trillion by 2030. In a survey done by McKinsey & Co, 59% of users were interested in having their daily life activities in the metaverse. In the simplest terms, the metaverse is and will be the 3D internet. It is powered by digital assets and transactions that can be accessed through a virtual reality environment. Users will get the sense of an immersive, connected way to simulate the physical world and create new imaginary worlds. Potentially, the metaverse could transform the way people execute their daily activities, interact, and bridge physical and cultural differences. Moreover, it has fundamental implications for how people own, move and sell digital assets in the future, as well as create value.

The different metaverse characteristics in relation to interoperability

The metaverse is here. Web3 businesses are developing tools to build these worlds, and in many cases, they already exist. The problem is that they’re mostly enclosed worlds, closed off from one another and unable to interact with each other. There are a few exceptions to this rule, OpenSea for instance, allowing users to buy and sell digital assets across different blockchain platforms. But that’s just a start. There are still many ways for these platforms to interoperate with each other, including buying and selling on multiple marketplaces at once. but to do so, it is important to take into account what labels the metaverse and how to create links between these elements.

  • The Internet: The first thing enabling the existence of the metaverse, and the layer enabling the metaverse experience and providing connectivity.
  • The framework: This refers to the Hardware, blockchain technologies, Big data to build enriched user experience.
  • The environment: The platforms and applications providing metaverse experiences and foundation of future metaverse projects.
  • The experience: It refers to the virtual spaces communicating with real life limitless creations, a viable economic system, an extended experience through virtual universes. It represents how the real metaverse should look like and how virtual universes can be created.

What components can brands rely on to build metaverse interoperability?

There are several ways to achieve interoperability. One is through technical standards that define how different systems can interact with each other. Another is by developing software that allows different platforms to communicate with each other. Creating a smooth and cross-metaverse navigation between metaverses is possible through these components:


An avatar in the metaverse is one of the main component giving meaning to interoperability in the metaverse. By moving freely from one metaverse to another and exploring diverse virtual landscapes, an avatar integrates the link between the real user and their virtual presence. With their avatar, users can enjoy features available to them in the metaverse such as playing online games, accessing various services, winning contests, earning tokens, investing by granting themselves assets for their crypto wallet or more.

Features with metaverse interoperability

As previously mentioned, features available with interoperable metaverses make the user experience smoother. Those metaverses can use the services running on other decentralized virtual spaces. Those features are various and can include external APIs of a given metaverse or free storage space that a metaverse project can use to increase its capacity.

Digital assets in the metaverse

Digital assets in the metaverse are interoparable, meaning a user in one metaverse can use purchased assets from another metaverse. These assets can include collectibles, gaming enhancements, and other items that can be traded with other users, just like people trade goods in real life.

What metaverse interoperability implies for brands?

A metaverse presence outlines a number of challenges for brands. It can be difficult to ensure that a brand’s products and services are compatible with different virtual worlds. Moreover, interoperability can require significant investment in terms of time and resources. Finally, there is always the risk that users will not be able to find a brand’s products and services in a given metaverse. So creating interoperable assets will unlock a plethora of avantages for brands wishing to extend their customer experiences in different virtual universes.

For brands, interoperability is essential in order to reach the widest possible audience and engage with customers on their terms. By being interoperable, brands can be present in more places within the metaverse and connect with customers in new and innovative ways. Metaverse users will be able to move freely through these virtual worlds, taking their identities, entitlements and goods with them.

The metaverse is a digital world that exists beyond the physical world. It’s a place where people can interact with each other and with digital content in a way that feels natural and immersive. Brands are just beginning to explore the potential of the metaverse, but there are already some great examples of how they can use it to connect with customers and create new experiences.

What challenges is the metaverse interoperability facing?

Interoperability is already a challenge for businesses operating in the online world. In the metaverse, it will be even more important to get right. There are many factors that need to be taken into consideration when developing interoperability standards for the metaverse. For example, what data should be shared between different platforms? How to ensure that users retain control over their personal data? And how to protect intellectual property rights?

While interoperability is essential for the metaverse to reach its full potential, these questions raise some challenges. Different platforms have different strengths and weaknesses. For example, some platforms are better at supporting 3D graphics, while others are better at supporting 2D graphics. This can make it difficult for brands to create a consistent experience across all platforms.

Besides, interoperability can lead to privacy and security concerns. For instance, a brand sharing user data with another brand will have to make sure data won’t be leaked or used without the user’s consent.

Accessibility can get quite challenging to as the metaverse needs to be as open as the internet, practical, useful for the users to enjoy it.

The technological issues are one of the mai challenges, as far as current metaverses are not built onto the same engines and systems, making it difficult to connect and create bridges between them.

How is METAV.RS addressing these challenges and building the future of metaverse interoperability for brands?

In a world where the true form of the metaverse becomes reality, interoperability will be the key to success. Brands will need to ensure that their digital offerings are compatible with a variety of virtual platforms and can be easily accessed by users. That is when METAV.RS comes into play.

Building the future of metaverse interoperability for METAV.RS means developing ways for brands to easily access the metaverse and create enriched and augmented experiences through multiple platforms. METAV.RS’ goal is to provide brands and agencies with a no-code platform of integrated apps, enabling the creation, integration and management of products and catalogues in virtual spaces.

Creating digital assets and miniverses

Our white-label solution eases the creating process of digital assets or NFTs for brands customers and their sale through websites and marketplaces. This allows users to interact with various elements and get an immersive experience of a brand’s universe or miniverse, accessible directly from the web browser.

Interoperable assets on cross-metaverse platforms

With the 3D Builder app built by METAV.RS, users can scan physical objects and transpose them into the metaverse. Those generated 3D models can be embed cross-metaverse to extend the user’s virtual experience. A great example of METAV.RS achievement is this MetaJacket created for the Metaverse Summit, which is operable on Decentraland and The Sandbox metaverses. The next step will be the implementation of other metaverses platforms.


A gamified experience with metaverse interoperability

METAV.RS is not only capable of facilitating the creation of 3D assets, but also a gamified experience. With Augmented Reality, METAV.RS provides brands with tools to enhance the user experience. They can go further by adding layers of interactions with their products, giving the sense of more than just mere visual representation. The entertainment level of Augmented Reality is beyond imagination and creativity, especially combined with NFTs.