The iconic Michelin Man is making his way into the NFT ecosystem with the announcement of a collection of 5000 Digital Collectibles (NFTs) named the “Michelin 3xplorer Club,” aiming to provide unique Michelin experiences to the community on Web3.
On October 16th, the Michelin 3xplorer Club will emerge with the release of the NFT collection on the Ethereum Blockchain, priced at 0.05 ETH (approximately $75) each.
Here is the link to the mint : https://3xplorerclub.michelin.com/
Innovation at the Heart of Their Brand
For decades, Michelin has been a historic brand that balances tradition and innovation in serving its customers. Today, they continue to demonstrate this commitment with the launch of their digital adventure: the Michelin 3xplorer Club.
We all know Bibendum, who was born in 1889 and has traversed the world through automobiles, gastronomy, guides, maps, and more. Now, Michelin 3xplorer is stepping into the Web3 ecosystem with 5000 unique NFTs featuring his likeness.
Closer to the Community Than Ever
Michelin 3xplorer Club will be an inclusive community, accessible through one of the 5000 available NFTs, providing access to exclusive experiences related to MotoGP, gastronomy, and more, all of which Michelin is a partner of.
When asked about Michelin’s ambitious foray into Web3, Teo Bertrand, Head of Web3 at Michelin, explained, “Our goal is to create a genuine connection with our community, introducing them to everything Michelin has to offer, especially beyond tires, and co-building the brand’s future in Web3 with them.”
Every Michelin NFT holder, through giveaways, regular draws, or their activity within the community, will have the opportunity to partake in unique experiences. Some community members have already had the exclusive opportunity to experience the backstage of the 2023 Le Mans 24 Hours race.
In their recently published roadmap, Michelin is unveiling what is coming for the community, including invitations to MotoGP races, discovering Michelin-starred restaurants, and many more experiences that you can find on their recently published Roadmap.
Through Web3, Michelin aims to strengthen its relationship with both the Web3 audience and its more traditional Web2 community.
Embracing Web3 Through Web3
To establish its presence and credibility within the Web3 ecosystem, Michelin has partnered with specialized entities in this field. To build on the community, Bulldog is handling communication, Goeland Studio is responsible for NFT creation, NfinityLabs is overseeing community and partnership management.
In the technical aspect, METAV.RS takes the lead as the tech provider responsible for deploying the NFT collection on October 16th. Additionally, METAV.RS will serve as the Utilities Platform, offering users easy access to the functionalities associated with their NFTs.
METAV.RS is a white-label solution, capable of not only deploying NFT collections but also efficiently managing NFT utilities and deploying web-based Immersive 3D Experiences. This comprehensive approach ensures a seamless and engaging experience for users.
Moreover, Michelin has engaged with major Web3 communities by organizing Twitter spaces and forming partnerships. This includes a significant collaboration with MadLabs, a renowned Solana-based collection.
Finally, Teo Bertrand leaves us with these words: “Michelin has been accompanying movement and discovery for over 130 years, with innovation at the core of its DNA. It was only logical for us to explore Web3 to unite Bibendum and Michelin brand enthusiasts.”
Read about our NFT club launch for Le Bristol, Paris: Utility NFTs in Hospitality: Thomas Matteï tells us all about the first Web3 activation of Le Bristol Paris