Using NFTs and metaverse solutions to develop digital transformation strategies can be a game changer for tourism and entertainment industry.
By leveraging NFTs in tourism, businesses can offer their customers a range of benefits. It goes from exclusive access to premium services to collectibles commemorating unique experiences. Let’s explore how NFTs in tourism can help enhance tourists and visitors experience. Boost your brand revenue and customer loyalty, and differentiate your business from competitors.
How to enhance Tourists’ Experience through NFTs?
NFTs are unique digital records stored on the blockchain that hold proof of ownership and history of a physical or digital item. They are able to provide enhanced tourism experiences by offering exclusive access to virtual tours, AR experiences, and personalized memory collections. Here are three ways to do it:
By providing Exclusive Access to Premium Tourism Services through NFTs
NFTs in tourism are a way to offer exclusive access to premium and dedicated services. This can be explained through a hotel offering NFTs that provide access to a VIP lounge. A tour operator could offer NFTs that provide access to a private tour or excursion featuring additional perks. Brands can leverage NFTs to attract high-value tourists and increase spending. Plus this type of NFT activation helps creating a sense of exclusivity and prestige. Tourism brands can increase their customer loyalty while generating extra revenue.
By creating Collectible NFTs to Commemorate Unique Experiences
One of the most exciting ways to use NFTs in tourism is to create collectible tokens that commemorate unique experiences and places. A great example would be a theme park could offering NFTs that are tied to specific rides or attractions. This way, it allows customers to collect them as a memento of their visit.
Similarly, providing NFTs tied to specific locations or experiences, such as a hot air balloon ride or a sunset cruise could make great souvenirs. People tend to turn for a goodies as trip souvenirs or physical items. The point is to get them love digital collectibles, which will feature much more elements.
This NFT acting as a souvenir could be paired with a physical item. It means tourists will be able to carry with them, through their digital wallet, all their memories from place to place. By creating collectible NFTs, tourism brands help customers remember their experiences in a new way, long after they have returned home. They for sure provide a valuable source of revenue in the process.
By designing Gamification Elements into NFTs to Boost Tourist Engagement
Designing gamification elements into NFTs can boost tourist engagement. Talking about a theme park again, it could provide NFTs that unlock additional levels or rewards within a mobile app game. This is while a guide offer collectibles giving access to a scavenger hunt or other interactive experience. This can be designed in Augmented Reality or directly within the mobile app. For a brand willing to engage and be remain interesting for their users, betting on gamified NFTs can be the key.
NFTs are an ideal tool for blending gamification and loyalty programs. Every tourist action can trigger a corresponding system response by creating various actions that unlock unique benefits. Such activation has the potential to produce a one-of-a-kind NFT for guests to collect. This way, NFTs showcase their value and utility.
A Tourist Attraction Spot can issue NFTs ticket, granting access to places not accessible to the rest of the public. Or the system could merely records each use of this NFT and upon a given amount of visits, an add-on is automatically granted for access to a play. Changing into a sort of POA (Proof of Attendance) NFT, it can provide discount or voucher for a future event. NFTs give the possibility to create unforgettable guest experiences.
Boosting Revenue and Customer Loyalty with NFTs
In addition to enhancing tourists’ experience, NFTs in tourism can also help to boost brand revenue. By offering these experiences through NFTs, tourism businesses can attract more customers and increase loyalty. Since NFTs are blockchain-based, they offer a secure way to track and verify ownership of digital assets. This can help build trust and loyalty with customers who are willing to engage with NFTs. This will provide unique and valuable experiences.
Monetizing Tourism Experiences through NFTs
One of the most straightforward ways to use NFTs in tourism is to monetize tourism experiences directly. For instance, a tour operator could offer NFTs that provide access to a specific tour or excursion, with the NFT serving as the ticket. Similarly, a hotel could offer NFTs that provide access to premium services or amenities, such as a spa treatment or a private chef. By monetizing tourism experiences through NFTs, brands can provide customers with a convenient and secure way to access their services.
Offering NFT-based Rewards Programs to Encourage Repeat Business
Another way to use NFTs in tourism is to offer NFT-based rewards programs to encourage repeat business. As an illustration, an hotel could give NFTs as rewards for frequent stays or referrals. They can as well add with each NFT an access to additional amenities or services. In the same vein, a theme park can offer NFTs as rewards for completing challenges, with each collectible giving access to additional attractions or perks. This way, it create a sense of loyalty among their customers.
Getting royalties from the sold NFTs
NFTs provide the ability to set up royalties, allowing brands to benefit from each transactions. When purchasing a collectible for example, a percentage of the sale can be programmed to go back to the brand or the creator.
Furthermore, the possibilities with NFTs go beyond simple royalty setups. NFTs can represent physical or digital goods, including shares in a tourist facility. By using NFTs, brands can attract investments and potentially boost their revenue streams.
Differentiating Your Tourism Business with NFTs
NFTs in tourism can also help businesses differentiate themselves from their competitors. Brands can use NFTs to showcase their sustainability and social responsibility efforts. For instance, an hotel offering NFTs to provide access to exclusive tours or events. These events can highlight eco-friendly initiatives or support for local communities. On the other hand, a tourism brand could through NFTs give access to events. Those can put into the light the company’s commitment and engagement to responsible tourism practices. By using NFTs in this way, your brand can make a difference. It will appeal to customers who are looking for socially responsible and sustainable tourism options.
NFTs in tourism represent a powerful tool for businesses looking to enhance tourists’ experience. They boost revenue and customer loyalty, as well as differentiate themselves from their competitors. By creating collectible NFTs, providing exclusive access to premium services, designing gamification elements, monetizing tourism experiences, offering NFT-based rewards programs, leveraging NFTs to attract high-value tourists, creating unique NFT.
To learn more, read Using NFTs To Stand Out For Hospitality Brands