Paris is magical ! We promised to provide visitors of the Paris NFT DAY 2022 (part of the Paris Blockchain Week Summit) with an immersive virtual fashion experience. The success of this activation has exceeded all our expectations.
On this day of April 12, fans of non-fungible tokens as well as the crypto community delighted in the activities planned for this amazing event in Paris. What person wouldn’t want to experience an immersive experience around virtual fashion on the sidelines of a conference of European scope?
So, at the end of Paris NFT Day, the audience was treated to a unique experience that -we hope😉- will go down in the annals of Fashion history. This became possible thanks to our partnership with Dress X, an American marketplace specializing in digital fashion created in 2020 on the initiative of two Ukrainians, Daria Shapovalova and Natalia Modenova.
As for the immersive experience, it was formalized via a parade of avatars wearing 3D NFTs . This virtual fashion show was broadcast in augmented reality on the screens spread over our stand!
Otherwise, for more effects, an exclusive NFT drop has been planned by Dress X alongside this spectacle. On occasion, visitors were treated to an augmented reality test of NFTs before making a purchase. Enough to reduce the gap between the real and virtual world.
Clément Foucher, our Chief Growth Officer and co-founder of Metav.rs, commented as follows:
” The luxury industry is completely reinventing itself through Web3. NFTs and metaverses allow brands to reach new communities, transform the customer experience and unlock new revenue. The first customer cases of creations of NFT wearables usable in augmented reality, integrable on its cross-metaverse avatar and unlocking IRL advantages are exciting. The expectations of Gen Z are enormous and we are here to support brands in their creation… “
When fashion and the metaverse collide, expect the emancipation of human creativity. And that’s what we wanted to prove with Dress X in this immersive fashion experience as part of Paris NFT Day. We had a lot of fun creating it and were blown away by the public reactions!
Stay tuned for more IRL experiences soon!