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3D Builder for the Metaverse: what use for brands?

3D Builder for the Metaverse: what use for brands?

At a time when the digital landscape is inexorably changing, tools as a 3D Builder come to light, and innovation remains the key word. Processes are becoming simpler.

Profitability remains the ideal, as does the “spend less to produce more” ratio. To achieve this, brands are turning to more ergonomic, faster and more accessible solutions. The Web3 draws new horizons, of which the metaverse is part. If the metaverse is progressively becoming the new playground for brands, we must also adapt its uses. The challenge is to reinvent tools that will allow brands to better structure their products in the metaverse of tomorrow, thanks to 3D. The 3D builder proposed by METAV.RS is the way to achieve this.

Read more: NFT Utility & Rewards – The Ultimate Guide to Empower NFTs

Why involving the 3D Builder when talking about the metaverse?

The metaverse refers to the mutation of virtual places in 3D, online, persistant, shareable and accessible to all. This virtual place in 3D is meant to be an extension of the real world, an immersive space in which we will be able to recreate real life interactions. It will be a way to organize life as we know it, but online. The Meta group, through its change of identity, has been the undeniable gas pedal of the virtual democratization of the metaverse. And Virtual Reality is no longer this hard to grasp domain that only concerns video games.

Ordinary visual and even sensory experiences are becoming more widespread. It is for instance about visiting public places, virtual museums, or even stores. For a brand, having a business in the metaverse is an opportunity to create a continuity of an in-store experience, but virtual. It will be crucial to find a way to display products in an attractive way, as it is customary in the real world. Creating memorable visual experiences for its consumers will be a considerable challenge. That’s where 3D comes in.

How important is 3D for brands in building metaverses

3D will accentuate the immersive aspect of what the metaverse reflects. If we progressively migrate to this format, readapting its contents for a brand will become critical. It will be a matter of turning to platforms that can make popular the move to 3D. Finding a simple, fast and efficient way to recreate 3D models of your products will be a major issue for brands that want to establish themselves in the metaverse.

METAV.RS 3D Builder- what is the proposal for brands in the metaverse?

The METAV.RS 3D Builder will allow the easy creation and integration of 3D models. With just pictures taken from several angles of a product, it will be possible to easily and quickly recreate 3D models from a dedicated platform. Expensive equipment or a studio is completely not mandatory for small to medium scale products. A simple Smartphone is enough to take the pictures and obtain quality 3D models of physical assets.

The MetaJacket, by METAV.RS for the Metaverse Summit, compatible with Decentraland and The SandBox

The 3D Builder also provides a range of features that allow users to export their 3D models in a variety of formats. This makes it easy for brands to share their 3D models with others or to use them in their own projects.

How does this METAV.RS 3D tool work?

The METAV.RS 3D builder is intuitive, fast, easy to use and fully automated. This tool works on the principle of photogrammetry. It is a technique that relies on the perspective and modeling of the contours, shapes and dimensions of an object (or a place) to allow its 3D reconstruction as accurate as possible, using photographs taken from different angles.

Brands will be able to use this METAV.RS tool on their own.

It is a tool with a web interface from which it is possible to import an archive of photos taken of the product to obtain a 3D model. A remote server will retrieve the photo archive and once the photos are received and copied to the server, a computer program recreate a 3D extension file, generate an archive of this file and send it back to the user.

What is the interest for brands to use the METAV.RS 3D Builder?

By updating their products in a continuously connected universe, a brand will extend their customer experience in virtual universes. It is giving the consumer the possibility to find the brand’s products in a multitude of environments. A brand in the metaverse and even more so in its miniverse will be able to reproduce the experience of the physical store to its user or even more with gamified experience.

What use cases of this tool for brands?

METAV.RS 3D Builder is a beneficial resource for businesses because it can be used in different scenarios by various organizations to develop distinct experiences with the 3D optimized products. This way, METAV.RS amplifies the mixed experience brands want to offer to their customers, both in the physical and virtual world. Those are some applications where the 3D Builder tool is critical for brands:

NFT Digital Twins

For a brand, a 3D Builder for physical assets is also a way to recreate a virtual interactive experience for their consumers, and to create digital twins of their products. NFTs digital twins are replicas of real-world objects. It could be any tangible thing that can be replicated digitally using virtual reality or 3D modeling technology. This digital copy is created to mirror the physical version, sharing its data with the original. The digital representation is crafted from physical data assets and models.

The two main advantages of making NFT Digital Twins for brands or retailers are reliability and exchangeability. Digital twins create reliable and durable digital copies for the user. Through these digital replicas, brands can showcase their dedication to transparency, providing visibility to the supply chain and building confidence in the product accreditations.

Digital twins offer businesses a powerful method of displaying the long-term worth of their items and verifying their genuineness at every stage. They are anticipated to enable novel kinds of exchanges between people and computing systems. These digital twins are designed to be secure, with the objective of adding value, not serving as a medium of exchange solely.

NFT Wearables

Companies are looking for new ways to interact digitally with their customers. By having an active platform that gives customers digital experiences and ownership, businesses can expand their image and products. Fashion brands for instance can rely on NFT wearables to do so. They are virtual clothing items that can be used to dress a user’s avatar in metaverses or users themselves thanks to Augmented Reality. These items can be anything from pants, shirts, jewelries to make-up.

Augmented Reality helps NFT wearables to appear more powerful. It allows users to have two versions of the same item, one in real life and one in the metaverse. The tamper-proof and one-of-a-kind aspect of NFT wearables give users and brands the opportunity to explore more creative ways of expression.

Augmented Reality NFTs

AR or Augmented Reality is a technology that fuses virtual elements into real-life environments in real-time, based on how the user interacts with the space. Non-Fungible Tokens or NFTs are one-of-a-kind digital certificates of ownership that cannot be exchanged. With such technology, people can explore and share their favorite products in a wholly unique way, merging the physical and virtual worlds.

Augmented Reality NFTs provide an additional layer of hyper-realistic, immersive experiences when it comes to virtual items and possessions. Brands can take advantage of this technology to enhance the user experience by combining the virtual and physical realms, boosting user engagement and loyalty, as well as enabling virtual try-ons and gaming applications.


In a nutshell, the METAV.RS 3D Builder gives the brand the opportunity to improve their physical assets by turning them into digital assets that can be forged into NFTs. This too will allow to strengthen the user experience and create a persistence between the real world and the virtual world. The 3D Builder by METAV.RS is an automated tool allowing brands to update their products in a constantly evolving digital universe, offering customers the chance to discover their products in various digital or environments, in various ways.

Brands making use of METAV.RS will be able to replicate physical store experiences in the metaverse, thus enabling customers to explore their products in a unique way. As well as replicas from existing products may be created, METAV.RS gives brands with the ability to generate virtual worlds and experiences in the retail and fashion spaces.

In the metaverse, brands and their customers will constantly be in direct contact. The endless interaction that takes place within virtual spaces gives brands the opportunity to think of new ways to create engagement and loyalty. The brand image on the virtual space becomes the extension of what it embeds as well in its physical universe.