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18 Utility ideas for Brands and creators to supercharge their NFTs

18 Utility ideas for Brands and creators to supercharge their NFTs

Crafting an NFT activation is good, but having the best utility NFT ideas is better. Even if it will look like we were on repeat mode, an NFT without a Utility is incomplete. An NFT with a utility which does not serve your brand image is a miss.

The point is, combining the right NFT with the right utility is the ultimate “flex” for any brand or creator. So if your vision seems short on the kind of utility you could associate your NFT collection with, process with this following and diverses utility NFT ideas.

Read more: NFTs for brands: Keys to reach new business levels

A quick reminder of NFT utility and why getting many ideas on this concept is significant for your Web3 strategy

NFTs being broadly speaking digital certificates of ownership, Utility NFTs provide real-world perks and privileges to their lucky owners. Being more than mere digital assets to collect, Utility NFTs bring Non-Fungible Tokens to the next level serving more than pretty pictures to stare at. Those are Non-fungible tokens with applications that extend far beyond representing unique digital assets.

They act as a golden ticket to many virtual or real-life experiences, grant their users with VIP access exclusivity. They offer their lucky owners a whole host of perks, rewards, and rights that they wouldn’t normally have access to. Utilities give rooms for NFTs to go beyond their aesthetic purposes. NFTs are to serve more serious purposes practicality.

Giveaway or free services

As customer loyalty is paramount, it’s crucial to offer unique experiences that set your brand apart. This is where NFTs come in. Giveaway or free services as a utility NFT idea is a foolproof way to show your customers how much you appreciate them. With NFTs, create a token that provides exclusive access to services or products that would otherwise be inaccessible to the general public.

Not only is it a fun way to reward your customers, but it’s also a smart strategy that generates buzz and drives engagement. Plus, everybody enjoys the idea of owning a one-of-a-kind digital asset that gives them special privileges. Giveaway or free services as a utility NFT idea is the perfect way to supercharge your brand and make your NFT holders feel pampered.

Physical twins

Looking for something that will truly set your brand can be physical twins as utility NFT ideas. With this innovative concept, buyers can own both a physical item and a corresponding NFT that unlocks exclusive content or experiences. Physical twins combines the best of both worlds: the thrill of owning a tangible item and the excitement of owning a unique digital asset. It’s a bold and compelling way to engage with your audience and create a buzz around your brand.

Some projects are linking the digital world to the physical realm by offering rewards for ownership. Not content with just virtual bragging rights, some brands use utility NFTs to grant their holders with real-life goodies like clothing. Adidas typically has created a line of custom-themed apparel exclusively for holders of their “Into The Metaverse community”. And for the lucky ones owning a CloneX NFT collection from Nike’s digital fashion brand RTFKT, they can get a physical twin of their digital asset.

Adidas collaboration with BAYC giving access to physical gifts for NFT holders to illustrate Utility NFT ideas
Adidas collaboration with BAYC giving access to physical gifts for NFT holders

Airdrops as utility NFT ideas

In the world of blockchain, airdrops have become the new cool kid on the block, and for good reason. Airdrops not only incentivize engagement, but they can also be a fantastic way to introduce users to new utility NFTs. Users can receive an NFT that serves a useful purpose, rather than just sitting in a digital wallet collecting virtual dust. Using airdrops rise excitement among communities.

Holders are not only receiving a valuable asset, but they are also becoming part of a larger ecosystem that promotes engagement and collaboration. In the past, airdrops were often used as a quick way to generate hype and increase token distribution. But with the rise of utility NFTs, airdrops can serve a much more significant purpose. They can be used to distribute tokens that provide access to a particular utility, such as access to exclusive content or membership in a community.

Memberships pass or Token Gating

Looking for a way to create an exclusive membership program? Use memberships pass as a utility NFT idea or token gating. This innovative method leverages blockchain technology to provide exclusive access to your services, products, or events solely to those who hold your NFTs. By creating a secure and unique system, you can reward your loyal customers and build a dedicated community around your brand.

Token-gating ensures that only NFT holders can access your content, creating a sense of exclusivity and value for your most dedicated users. So take advantage of this innovative technology and offer your customers something truly unique and valuable.

apefest 2023 for BAYC holders to illustrate Utility NFT ideas
Apefest event 2023 for BAYC holders only

Rewards retribution

As a brand or a creator, you can use NFTs as part of your rewards distribution program. By handing out NFTs to those who reach certain milestones or objectives, you can offer a unique and valuable reward that stands out from the usual offerings. Recipients can choose to keep the NFT as a prized possession, or they can sell it and potentially earn a profit.

But we’re not talking about just any ordinary reward. With NFTs, you can make it exclusive, collectible, and even tradeable. Whether it’s for reaching a spending milestone, engaging with your brand or attending an event, the possibilities are endless. Plus, as the creator of these speadicial tokens, you’ll receive a royalty every time they’re traded or sold, making it a win-win situation for everyone involved.

Imagine a rewards program that’s more than just a points system. With NFTs, you can make it happen! These unique tokens can be distributed to loyal customers, fans, and followers as a special thank you for their support.

Special treats

Owning your NFTs can grant your holders access to exclusive events, backstage passes, or even personalized experiences that money can’t buy. Special treats as a utility NFT idea can give NFT owners a unique and unforgettable experience that goes beyond the digital world. The Bored Ape Yacht Club NFT collection is a prime example of this, granting their owners access to exclusive events and backstage passes, making them feel like VIPs.

With special treats as a utility NFT, the possibilities are endless, and the experiences that can be offered are only limited by your imagination. Think about what your brand do the best and use it as utility!

The parisian palace Le Bristol in its 11 unique NFT collection gives to holders access to a secret cocktail menu at the Bar or to the starred chef's secret signature dishes
The parisian palace Le Bristol in its 11 unique NFT collection gives to holders access to a secret cocktail menu at the Bar or to the starred chef’s secret signature dishes

Shares as utility NFT ideas

Shares as a utility NFT idea could be a great opportunity for investors to earn passive income through royalties or share of ownerships. By owning a share NFT, they can earn a portion of the revenue generated by the underlying asset, such as a game or platform. The NFT can represent a share of a company, a portion of a revenue stream or even a stake in a community.

The beauty of it is that it can be fully programmable and automated, allowing for seamless distribution of income. With the rising popularity of the metaverse and virtual land ownership, owning a share NFT could become a valuable investment. Just like with physical real estate, virtual real estate can increase in value, and those who own a share NFT can benefit from the appreciation. Moreover, big brands have already started investing in the metaverse, making share NFTs a potentially lucrative opportunity for early adopters.

Tickets for real events

As concerts and festivals are coming back in full swing, utility NFT ideas are carving out a new way to grant access to special and unique events. NFTs can grant a holder an entry to an intimate concert or meet-and-greet with their favorite artist. Not only does this give a unique and personalized experience, but it also offers an opportunity for brands or creators to engage with their users through memorable experiences.

Plus, with the blockchain technology verifying the NFT’s authenticity, users won’t have to worry about losing or selling their ticket to the wrong person. It creates a whole new level of event access.

Prada NFT time capsule grants tickets to assist its Menswear Fall/Winter 2023 fashion show in Milan
Prada NFT time capsule grants tickets to assist its Menswear Fall/Winter 2023 fashion show in Milan

Gaming systems

Gamers and crypto enthusiasts can unite in the Web3 through the power of NFTs. Play-to-earn NFT games offer players a fresh approach to in-game assets and collectibles. Whether it’s The Sandbox, Decentraland, Axie Infinity, or other popular games, Skins, weapons or enhancements give players the chance to express their unique personalities and win big in the virtual world. NFTs also present a wealth of opportunities for branded deals and collaborations with popular games.

Moreover, NFTs offer a new level of interoperability between games, allowing players to seamlessly transfer their assets from one game to another. With these advantages, NFTs are enticing traditional gamers to transition to blockchain gaming and providing an opportunity to onboard a new user pool into Web3. This creates a more sustainable and autonomous gaming experience, where players have full control over their assets and can earn rewards for their gameplay.

Augmented Experiences

Augmented experiences such as Scavenger hunt games have surged in popularity and are poised to become even more exciting with the integration of NFTs. We are in a world where digital certificates grant access to exclusive augmented experiences such as finding clues in Augmented Reality through treasure hunts. Players who hold the NFT would be the only ones who can access the experience or game, adding an exclusive element to it.

This will get players to acquire and hold onto the NFT, as it could potentially unlock unique and exciting enhanced experiences. Such Utility NFT could also be used to verify the completion of certain challenges or tasks within a game or contest, offering a new level of accountability and trust to the experience. The possibilities for augmented reality and treasure hunt games as utility NFT ideas are endless, and they offer a glimpse into the future of interactive entertainment.

The NFT Treasure Hunt for instance is a game event where participants solve puzzles and complete quests to win prizes. These Scavenger hunts can be hosted in the metaverse or in real life, with various rewards at stake. They provide a fun and engaging way to drive brand loyalty and elevate a brand’s NFT project. The possibilities for these events are endless, from education to entertainment and beyond.

Love death + robots NFT Scavenger hunt
Love death + robots Netflix show NFT Scavenger hunt

POAPs as utility NFT ideas

Looking for a new way to enhance your events? Consider using POAPs as Utility NFT Ideas. With POAPs, event organizers can issue unique digital collectibles that serve as a form of admission to an event. These tokens not only provide secure access to events, but they can also offer special perks and experiences to token holders.

For example, POAPs can grant access to exclusive content, rewards, or other token-gated services that enhance the overall event experience. With POAPs, event organizers can not only streamline ticketing but also engage with their audience in new and exciting ways. Typically, they also serve as way for a brand to know how many times a customer entered their brand shop and provide them with perks as a result.

Exclusive broadcasting

Boosting brand loyalty and keeping your users engaged is achievable through providing exclusive content to Non-Fungible Token holders. NFTs for exclusive broadcasting, from videos, audio, to music, can provide token-gated access to a variety of content such as bonus episodes of a TV show or behind-the-scenes videos. Imagine selling an NFT movie ticket that allows users to watch a film before it hits theaters with limited access.

Not only does it make each NFT a commodity, but it also provides an exciting and exclusive experience for the holder. Why not take it a step further and offer never-scenes videos or sneak peeks into what it’s like to film a TV series or prepare for a worldwide show? The possibilities are endless when it comes to providing exclusive content through utility NFTs.

Tarantino NFT on Pulp fiction to illustrate Utility NFT ideas
The seven original scenes from his cult movie Pulp Fiction

Social spaces for holders

Creating a social space for holders is an innovative utility NFT idea that can help build a community around your project. By providing a space where NFT holders can connect, share experiences, and even participate in events, you can create a sense of belonging and exclusivity. Social spaces can be hosted on various platforms, from virtual worlds to social media platforms, providing holders with a place to communicate and interact with one another.

The social space can also be a hub for token-gated content and events, further incentivizing holders to participate and engage with your project. By offering a social space, you not only provide value to your holders but also foster a sense of community that can drive loyalty and growth.

Meeting a celebrity

How about meeting a celebrity in a way that’s never been done before? With Utility NFTs, you can create exclusive experiences that allow fans to interact with their favorite celebrities in a unique and personalized way. For example, you could create an NFT that grants the holder a private virtual meeting with a celebrity or an opportunity to be an audience in a live recording.

This provides a rare and intimate experience that fans will never forget, and it’s also a fantastic way for celebrities to connect with their followers on a deeper level. The blockchain verification ensures that only the NFT holder gets access to the exclusive experience.

Metaverse lands

They act as unique and profitable utility NFTs. With NFTs, buying and selling digital land becomes much simpler, making real estate ownership and access to digital assets more attainable. One way to earn from digital land is by increasing its value and then selling it. The other way is to rent it, which is a new concept but has already been explored by big brands.

They have invested in virtual land to promote their products and services, extending brand awareness to the virtual world where the Metaverse user base is growing rapidly. Brands and creators can build a virtual store, run virtual events or experiences, and interact with their customers in entirely new ways. By doing so, they can establish a strong brand presence and tap into a new customer base.

Metaverse lands as utility NFT ideas offer a new realm of possibility for digital ownership. With Web3 technology, utility NFTs can act as digital land deeds that simplify homeownership and access to digital assets. In fact, real estate is capital intensive, but NFTs could be used to break up and sell a property into NFT shares, allowing investors to own portions of a property’s profit. By doing so, it opens up an exciting new world of digital land investment.

Another benefit of metaverse lands as utility NFT ideas is that they offer a range of use cases beyond real estate. For example, a utility NFT could represent a digital piece of land within a virtual game, and this land could come with certain benefits or rights within the game. In essence, it creates a new economy within the game that allows players to trade and invest in virtual real estate.

A Decentratland land to illustrate Utility NFT ideas
A land in Decentratland metaverse

Voting rights

NFTs have revolutionized the concept of ownership and have become an incredibly versatile tool in the world of blockchain. One of the most exciting utilities of NFTs is their ability to grant voting rights to their owners. With decentralized autonomous organizations (DAOs), NFT owners can have a say in the organization’s decisions, giving them more control over their investments.

The DAOs give voting power in proportion to the number of NFTs or cryptocurrencies an individual owns, meaning that the more NFTs users own, the more voting power they have. This provides an exciting opportunity for holders to be more engaged in the organization’s policies and decision-making processes.

Apart from being used for significant organization policies, these NFTs can also be used for entertaining polls to build stronger bonds within the community. For example, a DAO can hold a poll to choose the design of the next NFT, the topic of a meeting or which community event to organize. This creates a sense of belonging and community within the DAO, making it more engaging and interactive.

Discounts as utility NFT ideas

Somebody says discount? NFTs can offer exclusive merchandise through discount options. NFT giving owners access to special discounts on limited-edition merchandise, event tickets, and other exclusive perks. It’s like having a secret club membership that only a select few have access to. Plus, NFTs allow for seamless transactions and easy tracking of discounts, making the process simple and hassle-free.

Your brand can offer NFTs as redeemable tickets for merchandise that can be transferred between buyers before being redeemed. This can streamline exclusive product launches and secondary markets. The physical merchandise won’t be shipped until the token is redeemed, and your brand earns a royalty for each sale.

Educational tokens

Having a fun and engaging way to learn new skills and gain knowledge, all while owning a valuable asset. Yes, educational tokens as utility NFTs can offer a unique way to invest in users education and earn rewards at the same time. These tokens could represent completed courses, certifications, or even participation in educational events.

And the best part? If they become expert in a particular field, they could potentially sell their educational tokens as a valuable asset to others who want to learn from their expertise. So why settle for traditional education methods when it is possible to learn with educational tokens as utility NFTs?

Still wondering why you should go for Utility NFTs?

Utility NFTs offer tangible value, a clear purpose, and the potential to extend into wider systems, enabling the creation of decentralized communities and ushering in a new era of utility-driven value.

  • Value: They offer valuable solutions to given real-life issues and bring worth and value to digital assets.
  • Extend: They are often integrated into larger systems. By being an essential component of a bigger system, an NFT henceforth possesses a utility.
  • Purpose: Clarity of purpose is key for identifying utility-based NFTs, as they are specifically designed to fulfill a certain function or operate within a particular system. This can be gaming, ticketing and more.

Utility NFTs helps brands to create Owning decentralized communities. The latter will engage to create a more valuable ownership experience while also providing utility through blockchain technology.


The world of utility NFTs is vast and full of potential. By carefully selecting the right utility NFTs, you can activate your Web3 experience and unlock a new world of possibilities. From virtual real estate to educational tokens, each idea is like a power-up that can take you to the next level. So choose wisely, and let your NFTs be your guide on your Web3 journey.