Luxury Fashion Metaverse Whitepaper
(2023 refresh)

The ultimate playbook for luxury brands that are looking to build their Web3 strategy →

❤️ 60% of Gen Z and 62% of Millennials in the US believe that the way they present themselves online is more important than how they present themselves in person.

👗 Fashion brands have started to recognize the opportunity, which is said to be a $50 billion market by 2030 according to Morgan Stanley

After reading this ebook, you will have all the keys to:

🎯 Understand the main objectives that luxury brands can pursue by launching themselves into Web3, whether in terms of marketing, brand image or even to create a new revenue line.

🚀 Identify levers to integrate Web3 into the brands’ marketing strategy, create community effects or better target the Gen-Z.

🎁 Use a structured methodology that will allow you to implement a Web3 strategy in a pragmatic way.

Written by METAV.RS in partnership with Sia Partners & Hub Institute.

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