The ultimate playbook for luxury brands that are looking to build their Web3 strategy →
❤️ 60% of Gen Z and 62% of Millennials in the US believe that the way they present themselves online is more important than how they present themselves in person.
👗 Fashion brands have started to recognize the opportunity, which is said to be a $50 billion market by 2030 according to Morgan Stanley
After reading this ebook, you will have all the keys to:
🎯 Understand the main objectives that luxury brands can pursue by launching themselves into Web3, whether in terms of marketing, brand image or even to create a new revenue line.
🚀 Identify levers to integrate Web3 into the brands’ marketing strategy, create community effects or better target the Gen-Z.
🎁 Use a structured methodology that will allow you to implement a Web3 strategy in a pragmatic way.
Written by METAV.RS in partnership with Sia Partners & Hub Institute.